While I haven't been on this green beauty train very long, I have been slowly finding new brands to replace my beloved decade long favorites. This has been going at turtle pace if I'm being real. It's like breaking up with your longtime boyfriend who you wholeheartedly love and nothing is wrong, but you just know it's not going to work in the long run. Too dramatic? Maybe.
BUT after a lot of searching, I've found a brand that I feel really great about. Have you heard of W3ll People? Besides the minimal packaging (complete sucker here), they put equal focus on items being safe, non-toxic AND effective. A lot of concern with natural beauty lines is the fact of it actually going to work. Rest assured, the line is designed by an established makeup artist. It's even won a few Allure Beauty awards. Oh, and you can factor out the price. This line is reasonable ranging from $20-$30.
While I picked up three items (bronzer, universalist multi-stick, and mascara), I have just tried the mascara. It's verified safe in green beauty terms and won an Allure award, so best of both worlds. It's the perfect everyday mascara and will do another post with a full review.