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Tuesday, August 21, 2018

What I Learned At the Simply LA Conference

blog and influencer marketing tips

If you follow me on Instagram, you might have seen I went to the Simply LA conference two weekends ago. While I got super lucky with winning tickets the last minute, I wanted to pass along the information I got to those who couldn't make it. If you're wondering what it's all about, it's a conference for influencers/bloggers and those who work with influencers/bloggers. I actually fall into both, so you can just imagine how much I geek out at these things! There are two tracks and I did half and half because I won two tickets. Personally, I found the marketing track to be more helpful when you've been working/blogging for sometime.

From the Influencer track, I sat in on two panels-one on increasing engagement and one on working with brands. Here are my take aways:

-Being consistent + being real = growth
-Don't expect overnight success (a little obvious, but good reminder)
-Do it because you love it (on what you blog about)
-Break down your big goal into short term goals and break those into micro goals (advice that came from Sazan who seems to know what she's talking about)
-Ask yourself "What would your audience actually want?" when posting on social or planning content
-They found the more personal milestones they shared, the more growth they experienced (moving, having a baby, etc.)
-Reach out to a brand a week just to introduce yourself with your media kit and content you featured them in
-If a brand throws out a number, it's not their best offer. You should negotiate reasons why you are worth more.

From the Marketing track, I might have seen 3-4 panels and really loved all the women they had on the panels. We're talking women behind WhoWhatWear, Ban.do, Revolve. Even if you are only creating content, I find it helpful to understand what brands are talking and doing. It's all good information. Here's my key take aways:

-Have fun and explore making content engaging
-More planning out allows you to add in live, in-the-moment content when it comes to InstaStories
-People want to be part of the brand. Brands should talk to followers as their friends.
-Make your community #1! Asking for community feedback. What do you like, hate and how can we make it better?
-Regramming re-enforces the behavior.
-Brands are understanding that micro-influencers here so important. They interesting thing is they had different ideas about the size of micro-influencers. One person said it's 5K-50K, but collectively they said 50K-100K is a micro-influencer.

Truly, my favorite part of the event was the networking possibilities. The panelists were extremely nice about staying afterwards to answer any of your questions. Overall, I love hearing the latest news in this area. Hopefully, this helps you! Feel free to ask me any questions.

1 comment:

  1. I wanted to attend this event but it was out of my budget. I like how you broke down what the big take away are for both the influencer and marketing side. I hope that I can save up to attend an event like this in the near future. I know it will be beneficial not only form the knowledge aspect but also for networking possibilities.

    Maureen | www.littlemisscasual.com


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